Top 10 Social Networking Websites & Forums – July 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleOnline Media Ad/Promo Use Eclipses Traditional Among SMBs
For the first time, the small and mid-sized businesses using online media for advertising/promotion has eclipsed the percentage using traditional media, reports The Kelsey Group and ConStat...
View ArticleSmall Ads More Effective than ‘Framing’ Ads… but Stay Tuned for Data on New...
Smaller online ads may be more effective than their larger counterparts, a new study by Dynamic Logic found. (more…)
View ArticleTarget Store Expansion Fails to Boost Net Sales
According to RetailerDaily.com, Target’s store openings cannot raise earnings enough to compensate for declining store sales. The discount retailer reported declining figures in several key financial...
View ArticleTop 10 Site Genres by Image-Based Impressions – July 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleE-Tail, Auto Sites and Hollywood Top July Site Visits/Growth
Riding the strength of the popular Cash for Clunkers program, which enables car owners to exchange old vehicles for cash, websites for automotive manufacturers enjoyed disproportionate popularity in...
View ArticleDell, Moonfruit Claim Twitter Campaigns Effective
Representatives from Dell said, at a Twitter for Brands event hosted by New Media Age in London on Friday, that it has seen tangible uplifts in sales which can be directly attributed to marketing on...
View ArticleAre Gamers Dropping the System for Online?
The news that the nearly $12 billion video game market saw a 30% drop in gaming equipment resulting in the industry’s first major decline since 2000 may be a cause for alarm. Or is it. The answer is...
View Article
